Executive Education
Principles of Persuasion (POP)® Workshop
Build Influence. Inspire Action. Drive Results. Join us for an immersive, interactive workshop on the ethical science of influence and persuasion—grounded in the renowned research of Dr. Robert Cialdini, New York Times bestselling author of Influence.
In this highly engaging experience, you’ll learn how to apply proven principles of persuasion to build trust, inspire action, and achieve meaningful results across your organization.
Program details
The W. P. Carey School of Business, in partnership with Influence at Work, presents a rare opportunity to learn directly fromCialdini Method Certified Trainers (CMCTs) —personally trained by Dr. Gregory Neidert, director of training.
This limited-capacity workshop is designed to balance research-backed insights, real-world application, and interactive learning.
As a special feature, participants will hear from Dr. Cialdini during a featured session sharing his latest insights in influence and persuasion. The experience also includes a networking reception to connect with fellow professionals.
Upcoming dates
October 29 and 30, 2026
Location
McCord Hall, Tempe campus
Agenda
8:30 a.m. – 5:00 p.m.
Cost
Contact for info*
*Due to the limited and highly customized nature of this experience, pricing is available upon request. Only 30 seats are available.
Who is this program for?
This program is designed for professionals who want to elevate their ability to influence and lead, including:
- Business owners
- Leaders and executives
- Entrepreneurs
- Sales and marketing professionals
- Managers and team leads
- Professionals involved in communication, negotiation, or decision-making
"This method is a proven and effective tool to improve sales, marketing, leadership and relationship results!!! It is a must for every entrepreneur in the world!"
Rafa Prado, CEO, Brand Called You
What You’ll Learn
Discover how to ethically influence decisions, build trust, and inspire action using scientifically proven principles.
You’ll learn how to:
- Gain commitment more
quickly and effectively - Motivate others to take action
- Strengthen relationships and
build trust - Reduce resistance and uncertainty
- Communicate with greater
clarity and impact - Improve team alignment and morale
You’ll also explore when and how to apply the power Principles of persuasion:
- Reciprocity
- Liking
- Scarcity
- Authority
- Consistency
- Social Proof
"This workshop is engaging, practical and valuable for everyone – whether you want to improve your personal relationships or professional ones! You invest two days of your time to produce lifetime results that will benefit you."
Yvette Krause, Maricopa Community Colleges
Workshop Faculty
Dr. Gregory Neidert
Dr. Gregory Neidert is the Director of Training, Consulting and Certification for INFLUENCE AT WORK. Dr. Neidert specializes in applied research, identifying solutions to remedy large-scale social and organizational problems. Additionally, he developed the Core Motives Model of Social Influence. This model helps individuals understand how and when to employ the Principles of Influence most effectively.
Dr. Neidert has helped hundreds of client organizations, from corporations to governments. He was a faculty member in the Department of Psychology at Arizona State University for over 35 years, receiving numerous honors and awards, including Outstanding Professor, Outstanding Faculty, Promoter of Excellence Award, and Research Fellow at the Lincoln Center for Private and Public Sector Ethics.
"Excellent workshop and an outstanding leader! Wished I’d have learned about this material many years ago – it would have saved me a lot of headaches!"
Mariel Pereyra, Director of Compliance, American Express
Join us to make every communication count.
Professionals across industries — from higher education to global organizations — consistently describe this workshop as practical, impactful, and immediately applicable.
A life changing event to learn persuasion. Useful for all business situations, internal and external. Easy to use but lot of applications.
Prabhakar Ram , CEO, NewGen Digital Works
Contact W. P. Carey Executive Education
Complete this form to start a conversation about custom programs and other solutions for organizations. Our team will reply soon. You can also email us at [email protected] for more information.