AI in Services: From Automation to Affection

Program details

This course is designed as a practical, hands‑on workshop. Short, focused presentations introduce key concepts followed by facilitated discussions, small‑group applied exercises, and case illustrations from multiple service industries. Participants will leave with concrete planning tools and an action plan to pilot or scale AI initiatives in their organizations.

Special pricing options: W. P. Carey alumni receive 25% off (early bird rate does not apply). Partner pricing options are also available — contact us for more information.

Who is this program for?

This course is intended for managers and leaders across sectors and organization sizes — from small and mid‑sized companies to large enterprises and nonprofit/public organizations. It is especially relevant for leaders responsible for customer experience, operations, service delivery, marketing, and digital transformation in industries such as financial services, healthcare, hospitality and tourism, retail and e‑commerce, transportation and logistics, professional services, telecommunications, and education.

Whether you are beginning your AI journey or already experimenting with AI tools, this course helps you make strategic, governance‑minded decisions about adopting AI in services.

What will I learn?

Participants will gain practical tools and strategic frameworks to evaluate and implement AI across service organizations.

Core learning themes include:

• Strategic frameworks for AI in service delivery, customer care, and marketing with real‑world applications
• Balancing AI benefits (personalization, efficiency) against the risks and ethical challenges — understanding the “dark side” of AI in services
• Practical tools and case examples for AI‑powered customer experiences and robotics in retail/services
• Building effective human‑AI collaboration to drive sustained competitive advantage

Faculty