Online Master of Science in Marketing Online MS-MKT

Academics

The W. P. Carey Department of Marketing believes in balancing fundamentals with innovative ideas and practices, making our master’s degree in marketing perfect for professionals looking to launch or enhance a career in marketing. Enrolling in this program doesn't just advance your education — it positions you at the vanguard of marketing innovation.

In just 14 months, you’ll gain an in-depth understanding of both the theoretical and practical aspects of marketing, with a strong focus on strategic planning, creative problem-solving, and ethical decision-making. The Online MS-MKT curriculum incorporates relevant technology, covering a broad spectrum of critical topics such as digital marketing strategies, marketing analytics, customer insights, and innovations in marketing.

Students learn in a combined lecture and case-study format, emphasizing experiential learning opportunities, group projects, and interactive sessions with industry experts. Additionally, you'll have the chance to earn industry-recognized digital marketing certifications for key platforms.

Online MS-MKT fast facts

Experience

The W. P. Carey School of Business is proud to create a flexible and immersive experience for online students. Online MS-MKT students learn how to analyze business scenarios, communicate value propositions, and integrate customer welfare into marketing strategies. You’ll apply your new knowledge immediately through interactive classes and group projects.

Online W. P. Carey students receive outstanding benefits. You'll earn a high-quality degree, learn from the same esteemed faculty who teach on campus, and receive lifelong access to career coaching and alumni support resources. Plus, you'll enjoy opportunities to connect with peers, marketing faculty, and industry experts throughout your degree.

How to apply

Take note of application deadlines, join us for an upcoming admissions event, and start your W. P. Carey journey. The Online MS-MKT from W. P. Carey invites you to apply for your master’s in marketing without a GRE or GMAT score. We look forward to meeting you!

Minimum estimated total program cost

The Online MS-MKT from ASU’s W. P. Carey School of Business offers an immediate onramp to new career opportunities for both early career and experienced professionals, providing students with a high return on investment.

Paying for your degree is one of the most critical steps in your decision to go to business school. Work with us to find the right solution for you, whether it’s scholarships, graduate assistantships, or loans.

Career management

Providing dynamic career coaching for on-campus and online students alike, the W. P. Carey Career Services Center delivers innovative resources and career programming you can access throughout your time at ASU — and also after you graduate. More than 650 organizations in over 35 industries partner with W. P. Carey to recruit talent.

What can I do with an online master’s degree in marketing?

The U.S. Bureau of Labor Statistics projects that the employment of marketing managers will grow 6% by 2032, faster than the average for all occupations. The Online MS-MKT from W. P. Carey prepares you to meet this demand with strong communication, critical thinking, and analytical skills. Graduates with an MS in marketing are prepared for roles in market analysis, digital promotion, advertising, consulting, brand management, and product management, among many other opportunities.